Creating a Call to Action That Converts

Creating a Call to Action That Converts

What is a Call to Action? Call to Action or a CTA is a word sentence of phrase that encourage the reader to take a specific action. It is a persuasive technique use on the web, in emails, in advertisements, and on landing pages that tries to get the viewer to interact...
Leveraging Learning Styles in Your Content Marketing

Leveraging Learning Styles in Your Content Marketing

When working with marketing, whatever its form (text, image, video, handouts, even door-to-door sales), it is widely known that, whenever you are developing the marketing campaign and its media, you have to keep in mind who is the target audience: their economic...
How To Track Your Offline Marketing Campaigns

How To Track Your Offline Marketing Campaigns

When it comes to advertising it is easy to tell exactly where traffic is coming from as most of that data is captured by your analytics platform. While there are many new and innovative ways to advertise online, that doesn’t mean you can’t leverage some of these new...
How to Develop a Good Data Retention Plan

How to Develop a Good Data Retention Plan

In this age of automation more data and documents are created and managed every day which are humanly impossible to manage them manually. Therefore, it is a need of the hour to practice or policy to store and manage these documents. The necessity of retention of data...